By the effects of the financial recession the overall program has been dominated which makes bad effects in the marketing world and that time business data back into the limelight. The Direct Marketing Association’s newly launched ecological standard PAS 2020 calls on companies to make sure they maximize the effectiveness of UK Business Data by regular control and cleaning lists. In addition, the declaration that a number of major firms, including British Gas and Royal Mail, have signed an Information Commissioner’s Office pledge to guarantee they handle client data dutifully has shown that the issue remains as vital to the direct marketing industry as ever. The private Information Promise calls on firms to make it clear to consumers that they are dedicated to protecting the information they have on them, and at the launch of the new pledge, the Information Commissioner Richard Thomas described data as “good for business”. He has claimed that UK Business Data can be “absolutely crucial to the success of the campaign”, adding that firms should keep in mind the simple phrase that “the better the data, the better results”. The specialist also recommended that the quality of lists can improve direct marketing by up to 80 per cent, depending on the product or service that a growing business is attempting to endorse. However, one of the main questions about business data is from where and how should firm get their data? Two main options are available – as companies can either gather information themselves or approach a third-party source for help with the work – but a renowned person made no secret of which tactic he personally recommends. He explained, “It is much more effective to buy or rent a list because then you get the added values included. To build a sustainable list takes a lot of time and money”. He said that companies need to be ready to ask suppliers about the significant return on investment (ROI) they could get from buying such UK Business Data, adding that providers should be able to give them information about the list’s impact on related campaigns or reply rates. “Here is the Main & important thing is client is completely clear about what their goal in ROI is,” he advised. So while it remains to be seen whether UK Business Data will continue as a major talking point in the direct marketing trade, it appears that it will be key to the promotional efforts of increasing businesses across the UK for a very long time. To discuss any aspect of Direct Marketing or B2B Business Data, Email Listing, Bulk & Raw Data contact The Data Business – we can help you come to a decision how to get the most from your data.