10 Keys Essential to Choose WordPress Themes

Hello! How are you? Do you starting your new website in a WordPress own? Good! I will try to help you to choose the correct template for your website or your blog. It is a key step when starting a website project. You’ll see why. Templates WordPress, a delicate moment, if you hit with the choice you will save a lot of time after and not you will have to go editing code if you don’t want. You can configure several additional functions directly from the options panel of the template (SEO, favicon, logos, backgrounds, fonts, translations to other languages…), saving in time and plugins, thing convenient whenever possible. Of course, you will get visits to your website enjoy the best experience, and spend more time in it. The design and usability are important not just for the user but Google also greatly appreciated on matters of SEO. Here are 10 keys to finding the perfect template that you start with the right foot and get the most out of WordPress, are the same steps that we follow to guide our students in the course of WordPress face-to-face and online. We are sure that you are effective in virtually all cases. 1. Adaptive design or Responsive Design Regardless of orientation that you go to give your new page in WordPress, there is a feature almost essential to all: the adaptive design. With a single version of our website and by means of the CSS style sheet, it will allow our site re-design according to the resolution of the screen from where what we visualize. Will create a menu more accessible, and eliminate the information less relevant with the purpose of improving the navigation, for example the footer or sidebars. If we choose a design non-adaptive (non-responsive), it is likely that the traffic from these devices will stay and navigate less by our site. Responsive Design, WordPress Data: the percentages of usage of mobile devices versus computers grow exponentially. Now, for the total use of the internet, the proportion is around 40% (mobile) vs. 60% (p. c.), although in the navigation of web pages stays at a more modest 25% vs 75%. And how do you know that a template is adaptable? Because it would be very easy. As a general rule, in the description of the template will typically contain the data (responsive design). But if you really want to do the test and find out how to see it in resolutions most common (you do it), navigate to the demo page of the template you’re looking at. Once there, reduce the size of the browser window, you will see how the elements will repositioning, disappearing, and changing. I prefer to do it this way, but you can also try Screenfly, a website that lets you visualize any web page by emulating a lot of devices. If you have already created a website or you need to use a compulsory template is not responsive, there are certain plugins such as the WPTouch, which will create an automatic version adapted to mobile devices. They are easy to use but have some drawbacks important: generate another URL and additional the search engines detect two different pages with the same content, this can result in a penalty for your site in terms of SEO. In addition, they tend to be adaptations very basic, with few options for customization. 2. Types of Templates WordPress Choose well depending on the type of page that you want to build. Make a list of what you need, on all of your key elements (portfolio, shop, etc), a small navigation tree and a schema with the content that you want to display in each page. The more clear you have what you need unless you have trouble finding the template ideal. Some of the main categories among which you have to decide are: E-Commerce store. If you plan to sell through your portal in the future, it is highly recommended that you look for templates with store implemented. You’ll be ready the shopping cart, registration forms, client-side, the platform of payments, creation and notifications of stock… Everything you need to properly manage your online shop will be ready from minute 1. If you are still not going to sell, you can turn off the payment processes and shopping carts, and even you’ll have a very good template to build your storefront on the web. Make sure that the visual part will prevail over the rest, that highlight the products and present this information clear and well distributed, as always. Platforms for sale most common that come implemented in the templates of WordPress are WooCommerce, GetShopped, and Cart66, which are also available as plug-ins independent and can be installed in any template you want. The advantages of using a template with the store that is implemented in the code are the speed and unit aesthetics. Any of these three options are reliable and will meet the normal needs of an online store. WooComerce is the most popular, it is free, easy to use and has a wide support behind it. GetShopped (previously known as WP e-Commerce) account also with a large community to solve doubts, in addition to being free. Cart66 has a Lite free version and another paid Pro. Woocomerce WordPress Corporate. If you need to communicate in a simple way and clear the message and services of your company, it is your choice. Order and image in keeping with the sector to which you orientas. Be careful not to saturate the homepage of information, so as not to confuse the user. Try to avoid the templates built on the basis of a scroll infinite, although there are really good, and make sure that it has a blog section and decent support for video in their pages, it is highly recommended. Blog / Magazine. If you’re going to focus on creating a blog or a magazine, easy to read, where the contents take precedence over the way, you already have a starting point. Becomes even more important the fact that it is accessible from phones and tablets. Take care of the width of the main text, if it is narrow incite less to read and get tired more. Make sure that you have sidebars or sidebars, where widgets such as “related articles” or share buttons on social networks, which are visible easily and incite them. Portfolio / Photography / Creative. If you are interested in displaying your artwork as a designer, illustrator or any other profession with visual weight, work towards the portfolio. It is advisable to have a good design blog where you can offer other content that complement your work. Be careful with the weight of your homepage. If you need the image to highlight, above all, uses templates type portfolio oriented to photography. Again, be careful with the total weight of the page, and seeks to accommodate the larger files on external sites such as YouTube or Flickr, will improve the load and position themselves better in the searches. There are templates really attractive but non-functional and confusing, it tries to find a balance between the aesthetic and the practical. Portfolio WordPress 3. Possibilities of Customization and Editing of the Template If you don’t want to stain your hands by editing the code of your template, find one that provides you all the features that you need: Easily change the typography and color schemes. Sometimes the types are quite limited although, some templates allow you to choose between hundreds of fonts GoogleFonts. It is a good detail. Have sidebars, both left and right, depending on how much extra content you want to display by using widgets. This point is more important than it seems, especially if you want a dynamic page, with calls to action that encourage the user to continue browsing our website. Then incidire a little more at this point. You can easily customize the header of your website. That allows you to locate your logo and the title of your page without too many restrictions in size. Have a good design for the blog section. If the home page is great but the blog is a mess, forget about that template. Contact forms and comments customizable. You will receive feedback and connect with your readers in a more up close and personal. Good support for video and integration with Youtube and Vimeo. It is important that when you embed a video it is adaptive, the player window to fit the size, like the rest of your responsive template. Shortcodes: small phrases of code that will allow us to present content in different visual ways and a very simple. Integration options for social networking: that it is easy for the user to share the content or find you on different social networks. Predefined page layouts: when you create a new page for your site, each template has layouts that you can choose to organize functions quickly: contact page, home page, portfolio, page size full-width… Customizing our WordPress 4. Content VS Design It is important not to get lost among the infinite number of templates and their options. When you see that you’re foundering ask yourself what more important: what content am I going to show? There you have the key. The complex schedules and showy sometimes don’t add any value to our page and are not a good idea. The design has to be a reflection of what you are trying to communicate but without neglecting the usability, load times and the ability to modify theme. 5. Widgets of WordPress built-in Almost all of the templates you are going to allow to add some additional content in your sidebars or sidebars, very useful for, among other things, improve the time spent in your page by means of suggested content. You’ll be able to connect easily with social networks and promote the participation, to place advertising where appropriate, provide a subscription, or to show any relevant information. It is also useful to have the possibility to add widgets to the footer of the page. Make sure that you have these functions in your template, because you are going to be interested to use them very soon. Most templates Premium have Widgets own built-in. Although we could also install all of the Plugins and Widgets that have WordPress in its large collection. We have spied on the best blogs of marketing and these are the WordPress plugins they use most. seo-wordpressEn many of the templates you will see phrases such as “SEO friendly” or “SEO ready”, that reference that you have implemented in your control panel some functions to add metadata for easy way to our posts or pages: title Tags, meta tags, meta descriptions…. Although useful and simple to complete is much more advisable to install a plugin SEO dedicated as the WordPress SEO of Yoast or the All in One SEO Pack. However, they are of good features that we can use in the first steps of our website, until you begin to install plugins. The speed is another huge issue for search engine positioning and SEO. It is important to check the loading time of your template is as short as possible. Google appreciates websites faster, and the greater part of the blame lies with the templates. You can do so by visiting this website: GTmetrix. Observed in it the load time of the Demo page of the template, the amount of Javascript that is loading and the errors that indicates the tool. With GTMetrix you review at least 10 Points, of the recommended follow Bruno, our professor, in his 75 Steps to do SEO and improve your rankings. Results GTMetrix 7. Continued support in the time and updates Whether you’re new to WordPress or have several pages developed, it is likely to arise certain doubts during the process. Nobody better than the person or the team that has created the template to remove them. For this reason, before you decide for one or the other, you should take a look at the reviews and opinions that can have the page where they offers the template, read what they comment on those who have already tried to work with it, to see if they are repeated errors, or incompatibilities with some plugins, to see if queries are resolved quickly and satisfactorily. Looking for the profile of the developer of the template and rate if gives you some confidence and if it has been reviewed positively by other users. Help on WordPressEs very convenient that the template includes a PSD file for layers, if you need to query or modify something to any item included in the template, it is also an excellent guide in determining the size of your photos. It should also include a help file, where document go to step the process of customization of the template. If these two files are well prepared, you should have everything you need to put in the footer of your page without much problem. This support should be continuous in time and include updates to the template since WordPress is updated with some frequency, and it is necessary that our template does not become obsolete with new versions of WordPress. 8. Without HTML Errors and CSS One of the last steps that you can carry out is to validate your HTML and CSS. This process will tell us that the code in which it is written conforms to certain standards and will be interpreted in the same way in all browsers and search engines. Just visit these pages (to validate HTML and validate CSS) to enter the URL of the version live demo of our template. Remember that it is essential that you lock the top frame that appears on the page of the demo before copying its URL. Validating HTML WordPress You can compare the results of this process among the various templates to find out which one has less errors “factory”. It is completely normal for all to have a certain number of errors, but the fewer the better, obviously. 9. Do you template free or paid? I guess at this point already imagine what I’m going to say. I recommend that you choose a template of payment unless you want the fascinating process of editing the code of WordPress, which can be very satisfying (and slow) I recommend a template of payment because the prices are really good, we are talking about amounts between 30E and 50E. In addition to the time that you’ll save, it is likely that the outcome will be better with less effort. The free templates usually come with the basic features implemented, which is enough for many bloggers who are starting. However, for more advanced functions that we need, it must be done using code or plugins. It is much more convenient to have a control panel. There are many websites that offer templates, I’m going to recommend 3, because I have used them and I have never given problems and the support has been good: Themeforest: For me it is the first option where to search, is very well organized. It is not a brand or a study of development of templates as such, it is a platform where hundreds of developers offer their designs, so they have a variety and excellent support. Elegant Themes: you Have a few designs very cool, with less variety, but generally very good. Is usually my second option. WooThemes: My third choice is a little random, usually look at pages like this, that is fine. 10. Some of the conclusions. Take it easy: this process of selection can take from a few hours to a few weeks (I hope not). Nothing happens. Bored of seeing templates: well, if you have already reviewed several times the repository of templates and you decide, perhaps you don’t have clear what you’re looking for. Ask for advice or technical questions. WordPress has a large community behind it. Do you want something adventure? If you feel like it, choose one template free, will take more time but you will learn more. Virtually all of the functions that includes a good template can be implemented by means of plugins, you have to find, install, some, to dive into the code from time to time and to experiment to see what best fits what you need. Trial and error, you know. If you are in a hurry or you want to focus on producing content quickly, forget this advice. How to pay? Think about what is worth your time and you decide if you are worth spending a little and save a lot more. Today is not nothing expensive, to commission the design of a blog and if it’s really what you value is a very good investment. You are sure to find good deals of people who do very well and if you want to ourselves we make Blogs great to our customers. For 1000E today you have a Blog of Awesome that will be your best tool, your best generator of visits, your letter of introduction and your best investment. What is a lot of 1000E? Test, equivocate. There is nothing better than to dash, to try, to err, and re-start the process with the experience gained. I personally have learned a lot with each template that I have installed and each page that I have built. And even if you already carry more than 15 pages, tomorrow I will keep learning with another new template. Better to do it yourself though is that costing you, you’re going to learn a lot. Strategy. Remember that the blog or website is, in most cases, the key piece of your Online Marketing. However, you must not neglect the other pillars of your strategy in social media, we have compiled this manual as a review for the 8 most important areas for the Community Manager. Well, you’ve already come to the end, congratulations! I hope that from now on it will be a little easier to decide where to start. Remember that you can change your template later, and what’s more important is the content. Put very cuca your WordPress template, but Bet to the beast also by the Content of the Value. The template you can always change it, the Content is not. If you have any questions make a comment and I will answer delighted. Even if you are hesitating between several templates, you can get the links and ask all of you in the comments. Have we forgotten any key when choosing a template? Do you have any personal trick? Greetings!