Amazon Back to School Sales Rose by 35%
According to One Click Retail, Amazon’s school supplies sales grew 35% year-on-year in the first two weeks of the US Back to School shopping season this year. Among the goods catalogs, consumer electrics such as mobile phones achieved the biggest growth on back to school sales. Amazon’s notebooks and mobile phone & computer accessories sold more than $ 25 million, and the tablet Sales have almost doubled (up 98%). In addition, youth clothing sales increased by 61% than in 2016 the same period (same two weeks). In the third quarter of 2016, Amazon led the 82% of US online shopping business growth. This was partly due to the fact that Amazon’s Prime promotion was held at the beginning of the third quarter. But most of the quarter was occupied by the back to school shopping season from mid-July to mid-September. In 2016, sales in the back to school season increased by 9% in the first two weeks and set a 20% growth record in this quarter. In the first two weeks of this year, Amazon’s sales have increased by 35%, which means that in 2017 return to school season, the total growth potential will be more than 80%. Office electronic products According to One Click Retail’s report on office products, Amazon’s office supplies sales grew 25% to more than $ 2 billion in 2016, while sales in US offline stores grew by only 1%. Amazon’s office electronic products sales accounted for more than 20% of total US sales, while Amazon’s double-digit growth rate will continue until 2017 return to school season: Tablet PC sales increased by 98%, notebook computer accessories increased by 45 %, Notebook computers increased by 8%, calculators increased by 6%. Clothing and footwear According to the One Click Retail report, Amazon’s apparel sales also rose 25 percent to $ 3.4 billion in 2016, while Amazon’s footwear grew more rapidly, growing 35 percent in 2016 to $ 1.6 billion. Whether it is clothing or footwear products, people’s shopping habits experienced a foreseeable annual change in the back to school season. Parents will turn to Amazon for school age children to buy shoes and clothes. In the last two weeks of July 2017, this trend was driven by sales of teen apparel (up 61%) and backpacking (up 24%), both of which were nearly double the growth rate over the same period in 2016. Potential products But there are two other items in the Amazon also appeared trends on the growth: home cleaning products and health personal care products. Many parents received the task of purchasing clean items for their children’s classrooms, while college students were equipped with some dormitory cleaning items and beauty / health products for the new school year. If you happen to sell household cleaning products or beauty products, you should spend the marketing budget mainly in this period. Some foreign analysts also said that they saw the biggest improvement in health and beauty products (HPC) and other supplemental CPGS during the shopping season. “In the early stages of the back to school season Amazon’s shopping grew 35 percent in 2017, compared with only 9 percent in 2016.”Spencer Millerberg, CEO of One Click Retail, explains:” While this early sign does not necessarily indicate back to school sales will increase significantly, but it does show the early sales speed. This shows us such a picture, during nights of the back to school season, more American parents will buy these necessities on the Amazon, and Not just to buy in stores nearby the way home. “We expect this year back to school electrics consume products will bring good results to the retail industry,” said Tony Zito, CEO of Rakuten Marketing. “Marketers continue to reinforce their digital marketing campaigns before the key marketing season opens. Mobile devices and SNS media are important to improve the back to school sale profit, and advertisers may need to invest in these platforms to optimize their own strategies. Advertisers need to invest in advertising technology that allows consumers to participate in product purchases online. 8% of visited consumers say they want ads to showcase products of interest, and if advertisers can do it efficiently, they will be able to increase their return on advertising by creating a good shopping experience and additional value. ” According to the 2016 back to school shopping season data by Rakuten Marketing it shows that mobile device conversion rate increased by 79% year on year, while the PC and tablet PC conversion rate remains unchanged. In terms of revenue, mobile devices grew 71% year over year, PC-side grew 17% year-on-year, while tablet PC growth of 5%. At present, 2017 return to school season sales to see from mobile devices revenue increased by 40%. The average order spending on mobile devices by consumers also rose by 69% compared to last year. At the same time Rakuten Marketing also predicted that within next 2-4 years, mobile devices will become the most important shopping platform. Survey data show that during return to school season different types of products sales peaks are also different. In third week of July, electronic products will be the first peak period of the category in the back to school sales. After a week it comes with sporting goods and clothing. Shoes and department store sales will rise significantly in the first week of August, while school supplies will be peak in the first week of August and the third week of sales. Backpack and other school essential products, is expected in the second week of August to reach sales peak. While the third week of September will see the rise in office supplies sales.